Beauty Industry

Curly Hairdo on Nicki Minaj-esty Fragrance

The celebrity's second fragrance features a bottle with even more shock value.

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By: Jamie Matusow

Editor-in-Chief

Nicki Minaj – and Elizabeth Arden – are launching the celebrity’s second fragrance at Macy’s, in Fall 2013 – Minajesty.

Minaj showed the bottle to her Instagram fans, pictured. It features her bigger-than-ever hot pink curly wig, pink lips – and a slightly scary looking gold face. The bust-shaped bottle, which is the same as the original one produced by Pochet for Pink Friday, is “dressed” in a red bustier.

For this version, Pochet produced the glass, and Solev, a sister company, achieved the deco. Qualipac, another company under the Pochet umbrella, produced the big pink curly ‘do, which doubles as a cap.

According to Minaj’s Instagram page, “#Minajesty smells like a passionate love affair. Mysterious and sexy. An unforgettable and hypnotizing scent.”

The folks at Elizabeth Arden describe the fragrance as a “sultry floral gourmand,” with “luscious fruits and luxurious fresh florals, draped in creamy vanilla and pure musks.” The company says, “the bottle makes a “bold and confident statement” with it’s “outrageous presence and vivacious allure.”

The singer/rapper’s first fragrance, Pink Friday by Nicki Minaj, features a wig with straight pink hair, as well as a limited edition flanker with a white wig. Pink Friday was a 2013 Fragrance Foundation Finalist, in the Fragrance of the Year category.

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